HMH MARKETING
Industry Analyst Advisor
Communications & Marketing
We’re a female and minority-owned marketing consultancy that specializes in helping tech B2B companies make the most out of their Industry Analyst investments and relationships. Think of us as your secret weapon for turning analyst insights into awareness, pipeline acceleration, and—best of all—revenue growth.
What’s the real value of analyst engagements?
It’s not just about having analysts know your name. It’s about creating advocates—analysts who truly understand how your product rocks, why your customers love you, and how you’re shaping the market. The easier you make it for analysts to evaluate your product and strategy, the easier it’ll be for them to recommend you. And that’s where the magic happens.
Why choose HMH Marketing?
We get it—your to-do list is a mile long. You’re juggling resource and budget constraints, last-minute analyst deadlines, AR education gaps, endless research, event planning, strategy tweaks, internal enablement, navigating a sea of analyst firms, negotiating with the big 3 (yes, we mean Gartner, Forrester, and IDC), and somehow still need to bring insights back to the business in real-time.
Sound familiar? That’s where we come in.
With over 16 years of experience, we know the challenges AR professionals face inside and out. We bring the energy, focus, and expertise to tackle it all—so you can focus on the bigger picture. Plus, we’re easy to work with, great listeners, and genuinely invested in your success. Together, we’ll maximize your AR investments and make sure your analyst program is delivering serious value.
Our Packages:
The Start-Up Package: Perfect for new programs.
AR Day-to-Day Management Package: Stay on top of it all.
Market Awareness Package: Get noticed, stay noticed.
Internal Enablement/Communications: Bring your team along for the ride.
Level-Up Analyst Evaluation Package: Get analyst feedback that moves the needle.
Need something more tailored? We’ve got custom solutions, too—just ask!
RECOMMENDATIONS
“I consider myself lucky to have had the opportunity to not only partner with Jen in her role in analyst relations at Red Hat, but also as a stellar product marketer on my team. In her role in Analyst Relations, I cannot say enough great things about her. In that role I never had a doubt that Jen would not only connect me to the right analyst, but would provide me with a deep understanding of who we were meeting with, their recent relevant research, and what the analyst was looking to learn from us. She would always ensure we were never going in blind. She also took the time to understand our offerings and our business so that she could proactively provide us with the right research that was invaluable to support our go-to-market strategy.”
— Pete C., Red Hat
“Not only is Jen an expert in her field and a consummate professional, she's an absolute pleasure to work with. I had the good luck of working directly with Jen while she managed product marketing for Ansible at Red Hat. Leading our marketing relationship with Microsoft, I depended on a close collaboration with Jen across range of deliverables, from an integrated go-to-market strategy, strong positioning and messaging for Ansible on Microsoft Azure offerings, to sales enablement and campaign support. Jen created and delivered dynamic and effective sales enablement presentations to ensure sellers understood and could articulate the value of Ansible on Azure - and how to sell it. Her contribution to our joint demand gen efforts also stands out, as she wrote and designed strong content to support customer acquisition campaigns. Jen always delivers, and I'd work with her again in a heartbeat!”
— Erin L., Red Hat
“ Jen quickly stood out as being an immaculate problem solver, a natural leader and an overall pleasure to work with. Time and time again I watched her take on responsibilities that were outside of her immediate role, and succeed at accomplishing said responsibilities. I can without a doubt say she is one of the best people I've ever worked alongside. I look up to her for her ambition, work ethic, and authenticity.”
— Kelly G., Red Hat
“Jen and I worked together on the marketing team at Convercent, with Jen leading communications and I managing content marketing. Jen brings a unique mix of rich PR/AR talents plus a warmth and optimism that positively influence those around her. She is highly strategic and constantly thinks outside the box, while having the high energy and experience needed to execute on her plans. She's the definition of a team player and would be a true asset to any company fortunate to have her!”
— Sue E., Convercent (OneTrust)
