Jen Hannon, a New York City native turned Colorado resident, has built a distinguished career in marketing spanning over 15 years, with a focus on B2C and B2B strategies for global tech companies. After refining her skills at UW-Madison, where she interned at The Onion in 2007, Jen honed her expertise in Chicago before settling in the Rocky Mountain state.

For nearly a decade, Jen was a key player at Red Hat, where she leveraged her strong communications background to drive success in product marketing and analyst relations. Her work covered cutting-edge areas including automation and AI, positioning her at the forefront of tech industry trends.

Throughout her career, Jen has developed deep expertise in working with industry analyst firms. She has managed evaluations and built relationships with the "big three" - Gartner, IDC, and Forrester, as well as niche players like RedMonk and Verdantix. Her experience includes overseeing critical analyst evaluations such as Gartner's Magic Quadrant, Forrester's Wave, and IDC's Market Landscape.

In early 2024, Jen launched her own marketing consultancy based in Golden, Colorado. As a consultant, she helps tech companies craft effective industry analyst strategies that inform product roadmaps, marketing initiatives, and competitive positioning. Jen's unique ability to build connections and translate complex ideas into compelling narratives has made her an expert in the field.

Jen excels at helping clients navigate the intricate world of industry analyst relations, leveraging her extensive experience to create strategies that resonate with both analysts and broader audiences. Her work often has far-reaching impacts, influencing not just marketing strategies but also product development, go-to-market approaches, and competitive strategies.

Outside of her professional life, Jen embraces the Colorado lifestyle. She loves hiking, skiing, and spending quality time with her family against the backdrop of the state's beautiful landscape. This balance of professional drive and personal fulfillment reflects in her work, bringing a fresh, energetic perspective to every project she undertakes.